We had a very tight turnaround on this piece - about 48 hours from conception to delivery - hoping to capitalize on the fervor surrounding the new Popeye's chicken sandwich. When we decided to move forward with this concept, I started making graphics in Photoshop and After Effects as quickly as possible. I also developed the criteria for the contest, knowing that with a tight deadline, organization and structure would be key to a quick, streamlined edit. It turned out pretty well, and it was a blast to shoot!