In late 2021, I edited and color graded a series of how-to videos for AutoZone. I worked alongside Blink Media and Havas to develop a fun, informative and entertaining tone for the set of videos featuring Tiffany. I really enjoyed editing in this style—and learned a lot about cars!
AutoZone wanted to revitalize and expand its YouTube presence with 22 videos across three distinct series. As the editor, my role was to transform tens of hours of footage and a rough outline into lively, informative content that complemented each of the talents’ unique personalities and felt cohesive under AutoZone’s distinguished brand identity.
My favorite series featured Tiffany, a professional race car driver. I also handled graphics animations and color grading.